Apparently the advertising agency responsible for Mortein fly spray are going to can this ad. No! I grew up with Louie. The famous author Bryce Courtenay thought up Louie when he worked in advertising. From one Louie to another I hope that Louie the fly lives to buzz around another day. I don’t think I will ever be able to buy Mortein again. Poor dead Louie, a victim of marketing people with no taste.
Apparently this is not true, the latest news is that Louie won’t be axed. Cynical people would say it was a marketing exercise….