Black hole Friday

Apparently, on Black Friday spiritual satisfaction can be gained through sales. This morning I woke to find that I missed the weekend to give thanks, but Black Friday frenzy can be enjoyed even on Cyber Monday. I’d love to turn Monday into Friday, but beware if you are tempted to take advantage of a late offer on the Black Friday sales, think about America. Fighting, shooting, looting, one person shot dead, sounds like a fun day out spending money we don’t have on shit we don’t need to me.
Cyber Monday has a high rating on the official Australian who gives a rat’s arse-o-metre. Don’t be tempted. it’s not your last chance. Like John Farnham comeback tour tickets, you know deep in your carb-loaded core that all this stuff will be online again. Over purchasing as a religious experience landed America a buy now, pay later president. We don’t need to copy them.

The family with an obsession with K’s will also tell you repeatedly that using a credit card is a talent. It isn’t. We don’t need new pots, we buy crap to fill the gaping hole in our feelings. Finding a bargain won’t make us happy. We need to make mindless consumerism as popular as Dolce and Gabbana in Shanghai. Supermarkets don’t have a happiness aisle selling unicorns. I’ve checked.

Getting into debt is not the way to fulfillment. When we are rich in shopping bags, we become poor in mental acuity. Like a Hillsong church, rich consumerism has only lead to poor spiritualism. Your mindless purchases may include all natural, non-toxic, free shipping. But happiness is sold separately.


When this ruddy war is over

During the First World War, one-tenth of the Australian male population enlisted. Everyone in this country knew someone who had gone to war. Many never returned.

The grave that they dug him had flowers
Gathered from the hillsides in bright summer colors
And the brown earth bleached white
At the edge of his gravestone
He’s gone
When the wars of our nation did beckon
The man, barely twenty, did answer the calling
Proud of the trust
That he placed in our nation
He’s gone
But eternity knows him
And it knows what we’ve done
And the rain fell like pearls
On the leaves of the flowers
Leaving brown, muddy clay
Where the earth had been dry
And deep in the trench
He waited for hours
As he held to his rifle
And prayed not to die
But the silence of night
Was shattered by fire
As the guns and grenades
Blasted sharp through the air
One after another
His comrades were slaughtered
In the morgue of marines
Alone, standing there
He crouched ever lower
Ever lower, with fear
They can’t let me die
They can’t let me die here
I’ll cover myself
With the mud and the earth
I’ll cover myself
I know I’m not brave
The earth, the earth
The earth is my grave
The grave that they dug him had flowers
Gathered from the hillsides in bright summer colors
And the brown earth bleached white
At the edge of his gravestone
He’s gone
We have learned nothing in the past 100 years. One day when women are in power, we may not send our beautiful youth to fight in senseless wars.

Meaningless slogans in fancy fonts

As the world falls apart, women are murdered, idiots are in power and politics seems like a bad reality TV show, I’ve developed effective new coping strategies. Mindless midnight social media browsing is great for self-esteem, time wasting and spying on my teenage children. Online advertising, however, can sometimes interrupt my bliss. This week I saw an ad on Instagram with a picture of two men dressed like accountants sitting at a computer below the words:

Revenue modelling with accurate customer journey alignment.

Fork me. I’m not up on the current marketing vernacular, but can the business world please learn to speak English? If they want to flog their dubious schemes with very little cash flow it may help if their unsuspecting customers could actually understand what is being flogged.

Here are some tips for those of us who would like to get ahead in the online world of peddling the latest get rich quick schemes:

Using lots of jargon will definitely break your customer’s spirit

Just because you have the technology to make a selfie video doesn’t mean you should. Now that everyone has a camera people are unfortunately living with the delusion that what they have to say is interesting. If your video bores me to tears, I’m definitely not looking at your website. The world doesn’t need more mindless advice, more banal lectures, more monotonous podcasts, how to vlogs and more wearying webinars.

Philanthropy must be encouraged; as I try to be community-minded, I’m proposing mandatory jail sentences be introduced for companies using the following words and phrases in their promotional materials:

Drill down

Growth hacking

Resonate

Robust

Disruptor

In and of itself

Growing your brand

Upskilling

A culture of tedium and being annoying is not an effective marketing tool. As I age, I’m growing nostalgic. Remember when we just went to work and didn’t have to read inspiring online stories of personal development?

Advertising can be simple